Photos of your home in MLS are often your first and only chance to make a good impression and to pique a buyer’s interest enough for them to request a showing of your home. After price and location, the average buyer will select homes for viewing based on presentation and image in MLS photos.
Even today, I routinely see the poorest of poor photos of homes in MLS. I shake my head at the laughable, embarrassingly bad photos of homes and wonder why any homeowner would accept this. Are they aware what a poor first impression their home is giving out? Are they wondering why they’ve received so few showings? Are they questioning why their home has been on the market for eight months?
Every quick, top dollar home sale starts with strong, effective MLS photos. You’ve heard “image is everything” and in real estate, it is. Poor, unflattering or non-existent photos are a sure path to minimal showings, lengthy time on market and a drawn out sale.
Quality Every one of your MLS photos must showcase your home to its fullest and provide strong visual appeal to a buyer. Strong photos cut through the avalanche of available homes to connect with a buyer in capturing their attention and interest. This is your first tool you have against your competition. This could make the difference in a buyer viewing your home this weekend versus the 13 other homes on the market in your neighborhood.
The time of year, the time of the day and the weather all affect the image of your home in MLS photos. Photos taken during a summer dry spell show your home with brown, crispy grass and landscaping. Photos taken at the height of daylight (12pm) cast a severe, dark shadow over your home. Photos taken on an overcast day show your home as lifeless and dull. Ask your agent to take updated or improved photos if need be.
Quantity Orlando MLS allows a maximum of ten photos. Even today, I routinely see homes with just a couple photos - and far too many homes with only one photo. This is doing a disservice to the homeowner and a potential buyer. Insist that your agent post the maximum number of MLS photos allowed.
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